Who We Are

Why We Market This Way?

The most common response we get when approaching employers directly is -

"None of my employees are interested"

Your employer thinks you're not interested because -

You haven't asked! 

You haven't asked because -

Nobody illustrated the value before

We believe that every growing family with working parents needs to hear directly about our programs, learn about the value, decide if the programs are right for them, and easily ask at work to get enrolled.  

What Got Us Started?

We got started after one of our customers conceived triplets four days after her policy effective date.  Her triplets were born via emergency c-section months premature.  Only one baby came home from the hospital, and was chronically ill for months afterwards, and mom had to stay home from work to care for her child.

The combination of fertility treatment costs, followed by her pregnancy complications, followed by an extended NICU stay, followed by 12 months of lost income was devastating financially.  The supplemental health insurance did provide significant cash benefits, and her return was very impressive.  But her triplets were born during the policy exclusion period, and additional benefits were not available.  

This experience inspired us to develop a direct-to-working woman-to employer approach to ensure that every growing family has the chance to hear about these important programs, and enroll at the right time - preconception with a time buffer in case of premature birth.